Binghamton Devils

In the Fall of 2016 it was announced that the New Jersey Devils minor league affiliate would be moving to Binghamton, NY. I worked with the Devils organization in designing the logo package for the new Binghamton Devils. We chose to break from traditional Devils branding of the past to give this new franchise a fresh look, unique to Binghamton. The logo package consists of a primary and secondary mark (helmet head with and without text), workmark and "hot puck" shoulder patch.

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